As a graphic designer with many years of experience, I can’t stress this enough. It doesn’t matter how great the quality of your product is or how amazing your services are—if you don’t properly advertise, you will miss out on sales opportunities, causing your profits to dwindle and your business to flounder. Brand awareness and product relevance are crucial pieces to growing your business and creating loyal customers. Below are a few of the basic steps to getting your company on a consumer’s radar.
1. Define Your Brand
There are many components that go into building a complete and unified brand. Every company, big or small, should have a clean and legible logo that visually represents its company persona. Creating branding guidelines that define the uses of elements like color and verbiage can help your marketing pieces (business cards, ads, signs, etc.) maintain a consistent look and feel while offering coherence throughout your marketing channels.
To learn more about our branding services, click HERE.
2. Create a Website
Whether it’s a custom content management system (CMS) or an open-source CMS (WordPress, Joomla, etc.), having a website lends your business credibility and exposure. Depending on your company’s strategy, consumers may visit your website for a variety of reasons, including to learn more about you or to make a purchase. So if your business doesn’t have a website because it’s not in your budget, just remember that without a web presence, your company can only be found by word of mouth and—if you have a physical location—foot traffic.
Green Group Studio works with businesses of all sizes, click HERE to learn more about our web services.
3. Get Your Business Listed
Google, Yelp, Bing, and Facebook are just some of the sites where you’ll want to have a business profile. Having your business represented across the web will provide potential consumers with a higher chance of finding you. These sites also offer a quick and easy way for customers to find out the details of your business, like what you sell, where you’re located, and how they can contact you. Most importantly, the more places you’re listed, the higher your SEO will be.
To learn more about Green Group Studio’s SEO services, click HERE.
4. Send Out the Occasional E-Blast
Sending promotional and/or informative e-blasts to your target audience is a good way to gain interest in your company, thus increasing traffic to your site, and growing your business. There are many different email marketing platforms to choose from, some for free and others available at a low monthly cost. Who you send your e-blasts to, however, is usually the tricky part. Purchasing leads can be a disappointing investment due to a variety of reasons (age of the list, number of times purchased, etc.). Those found on opt-in lists are the preferred audience if you want to reach interested and qualified consumers.
Whether you need help designing, coding, or distributing e-blasts, Green Group Studio does it all! Click HERE to learn more about our Email Marketing and Newsletter Design Services.
5. Try Pay-Per-Click (PPC) Ads
PPC ads are great for smaller businesses that are competing in an overly saturated market—think plumbing, construction, and towing companies. PPC campaigns, like those set up on Google AdWords, allow companies to set a budget, schedule, specific keywords, and a location for their advertisements, thus helping to target ads toward viable consumers.
Sometimes, running your own Pay-Per-Click campaign can be an unprofitable task if you’re not familiar with the process. To be sure, have Green Group Studio handle it for you. We offer PPC Services for companies of all sizes and budgets. Click HERE to learn more.
At Green Group Studio, we provide businesses with the tools they need to thrive. From designing printed marketing materials to improving their online presence with customized websites, SEO services, e-blasts, and more, we make it our goal to help take small businesses to the next level. Call an expert today at 561-594-7336 to learn more!
