Branding You'll Want to Take a Bite Out of | Loeb's Crunch

Businessman and actor Nick Loeb’s passion extends beyond the silver screen and into the kitchen with his flagship condiment Onion Crunch. What started out as a label design and mascot upgrade has turned out to be a long-term agency partnership with Green Group Studio. GGS cooked up some hot designs for Mr. Loeb, including package designs, website development, apparel design, video post-production, photography, and more!

GGS brought our secret ingredient to the table when we started with the label redesign. Initially, we created a more refined character—see before and after of “Little Nicky” (stage right). Once we gave him a makeover, we were tasked with creating mascots for the other variety of flavors. Each mascot found a new home on their designated labels.

We then expanded from label designs to a multitude of pouches, boxes, POP displays, and other retail packaging. Once Onion Crunch was launched, multiple flavors quickly followed (bacon, BBQ, chipotle, etc.). To expand the Loeb’s Crunch product offerings, additional product lines were also designed and launched, including pickle, jalapeno, quinoa, chia, and fried green tomato crunch.

The media loves Onion Crunch—so much so that we were honored to put together a clip reel of the media coverage of Onion Crunch for inclusion in social media and to prospective buyers.

Get the latest news, recipes, and media coverage from the GGS-designed LoebsCrunch.com. Theonion.com was taken, but this is tastier!

It’s raining Onion Crunch! No? Well here’s a swanky umbrella anyways! Wear your OC gear designed by GGS or give your Little Nicky plush toy a hug (he talks)!