The MIDFLORIDA Credit Union Event Center

The MIDFLORIDA Credit Union Event Center is where you’ll find all of Port St. Lucie’s biggest events. From concerts and comedy tours to BBQ fests and more, GGS has helped market some of the Event Center’s most fun-filled events.

We were given the role of crafting the creative assets for the 2024 Back to The 90s concert. We kicked off by designing the 90s-inspired concert logo with a saturated pink, blue and yellow palette, grainy imagery and bold typography. We then extended the theme to the concert’s marketing materials. To evoke the essence of the 90s with a punch, we drew inspiration from the iconic 90s Memphis style—known for its bright clashing colors, funky patterns, and geometric shapes—and we paired this with a touch of nostalgic flair, incorporating scissor-cut photo edges and creased paper textures reminiscent of 90s magazines.

We were tasked with designing the creative for Port St. Lucie’s ZAM fest (Zen, Arts, and Music Festival). First, we chose a color scheme that encompassed all three elements of the festival. We designed a new event logo We also had to make sure our creative showcased every element of the festival equally.

In our client meeting, we discussed doing a dancing piggy with country flare so we provided a cute little piggy in a few different poses. The client was pleased but suggested giving him a guitar to hide his pop belly a bit. We added an acoustic guitar and they loved it. Once approved, our little piggy logo found its way to the web banner, Facebook banner, flyers, signs, and ads we designed for the event.