While your logo should certainly be great as a standalone element, it can only do so much when you’re creating a piece that needs to effectively communicate your company’s information, as well as its brand personality. Whether displayed on a letter, invoice, contract, or proposal, one of the most important elements of your stationery, and your overall corporate identity, is your letterhead.
Information Hierarchy
When designing a functional and effective letterhead, it is important to guide the reader’s eye to the most important elements. For example, having your logo at the top left and your company’s contact information to the right will provide a clean and concise way for readers to process your information.
Paper Stocks
Paper stock plays a big part when it comes to corporate identity, even more so when it involves your stationery (letterhead, envelope, etc.). There are many different paper options available, from matte to linen, all of which provide your letterhead with a better look and feel over basic printer paper from your office supply store. Choosing the right paper will also depend on the current design of your corporate identity, and the effect you wish to have on your customer.
Looking to increase the effectiveness of your corporate identity and improve your level of perceived professionalism? Call Green Group Studio today to enlist our design services for a letterhead that adds to your brand!
