No matter the size of your business, you can make a big impact with the use of well-designed posters! Posters help companies capture the attention of potential clients because they offer more surface area, allowing for larger text and graphics that can quickly and effectively spread your message. At Green Group Studio, our team of skilled graphic designers can turn your poster concept into a reality through eye-popping graphics and vibrant colors.
Who Should Use Posters
Posters aren’t just for bands and movies anymore. Rather, they can be used for nearly any type of industry to capture attention, display graphics, or inform others. Artist use them to sell prints of their work, retailers use them to announce special promotions, and even banks use them to tell clients about their products. No matter your business, posters are a great marketing material to send a message.
Standard Poster Sizes
The most common sizes for posters are 11×17 (small), 18×24 (medium), and 24×36 (large). When choosing your poster size, it is important to keep in mind how much copy you would like to display and whether it is going to be displayed indoors or out. For example, if you were to display your poster outside you would need to print on weather-resistant material, which keeps the ink from running or bleeding. You can get the most out of your space by having a design printed on the front and back.
Digital or Press Printing
There are many options for printing your final artwork, the most common of which are digital (printed like an inkjet printer) and press (printed in four color CYMK). When choosing which printing option is best for your company’s design, you need to take into consideration your budget. Traditionally, digital has a lower printing cost, no setup fees, and a shorter turnaround time than press printing.
Resolution for Large Prints
A key factor when it comes to the overall look and feel of your poster design is the use of high-resolution images and graphics. Using low quality images can cause your final printout to look pixelated and grainy, giving your potential clients a bad first impression. Not sure if your graphics are up to par for print? Our team here at Green Group Studio can help make sure all your images and graphics are high-resolution and print-ready.
For more information on designing a poster for your business, call Green Group Studio at 561-594-7336. To learn more about our graphic design services, click HERE.
