What is SEO?

There’s no better way to drive targeted traffic to your website than being found in a search engine. But when your website first becomes live, you’re essentially just another needle in a haystack.

With proper search engine optimization, your website can become more visible in Google, Yahoo and Bing search results, making it easy for new customers to find you. Laying the building blocks for a strong SEO foundation can be a complex, technical process - and that’s where we can help.

H1 Design Group provides a solid SEO foundation with:

• Keyword Analysis: What are the keywords/keyword phrases that are most important to the marketing of your business? Working with the client, we identify the top keywords and phrases that your customers are searching for, and then optimize your website for those keywords.

• Body Content: We will optimize existing keyword rich body content with crawlable HTML text for the search engines.  In general, search engines crawl text, not graphics, so will ensure that all copy is developed in “crawable” text. 

• Use of “H1” and “H2” heading tags, as well as alt tags

• Custom Page Title Authoring: Search engine crawlers index web pages, not web sites. So we will develop custom, keyword rich page titles that are specific for each page of your website.  Custom page titles are critical and many would argue are the most important component of your SEO strategy. We develop page titles for both human and search engine consumption.

• Meta Tag Description Creation: We will develop keyword rich meta-tag descriptions that are based on Google's criteria.

• **Keyword Meta Tag**: We do not employ this tactic for two reasons: First, Google and the other search engines realized early on that site operators were stuffing these tags with unrelated keywords to try and siphon traffic from search queries that were unrelated to their product or service. Secondly, stuffing the meta tag with keywords telegraphs to your competition what keywords you are trying to target.

• Internal Linking Strategy: The major search engines, particularly Google, assign value to text based links that connect various portions of the website. We will develop a logical internal linking strategy within the body content of your website.

• Geo-Targeting: We will integrate geographical qualifiers relating to the city, area, or state into the site content which will increase the relevance and focus of your SEO campaign.

• Link Building: This is an excellent way to build your traffic and rank.  While this can be time consuming, it will help overall in achieving success in the organic results of the major search engines. The goal is to find relevant sites and directories in your industry who offer either free or paid links from their site. These links tell the search engines that your site has credibility.

• Optional Monthly Maintenance: Organic SEO is an on-going process. As we begin to dig deeper into your Google Analytics data we will need to make adjustments regarding what keywords are being targeted. This means that page titles, meta tag descriptions, and adjustments to the site content will need to be made on a regular basis.

Even if you have an existing website chances are it could use an SEO tune-up. Search engines have different criteria for ranking websites and returning search results. So if you’re not on Page 1 of Google today, H1 Design Group’s proven SEO formula may be just what you need.

Contact us today for a free SEO consultation!

(828)458-1924 | (828)713-3905