B2B Social Media Marketing is something that has been embraced in the world of B2B Marketing as a whole. The same theory applies to Social Media Marketing, but there are some rules that are a little different.
The infographic below does a great job of over viewing social media’s role in B2B. Heavy on the LinkedIn and Twitter, while not ignoring Facebook and your blogging is essential.
According to Mashable 13 million users still have not changed their privacy settings on Facebook. I don’t find that too surprising, since
easily 8 million of those probably haven’t gone on Facebook in the past 6 months. I know that my circle of non-Facebook relationships, many have lately out right ignored Facebook. My father, kids (yes, kids…Facebook is so not Snapchat), and tech savvy friends who are fried with social media as a whole have stopped FBing all together.
But that doesn’t mean you should not go back and check your settings. It’s important, and the new Graph Search is why.
Check this infographic on HOW
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Google+ is finding its way into every Google product and AdWords is no exception. (From TechCrunch)
Starting today, AdWords advertisers can easily highlight their Google+ follower counts in their enhanced campaigns. On average, Google says, ads with these follower counts have “a 5-10% higher click-through rate” than regular ads.
The company, is seems, tested these new ads with the help of a number of major brands, includingRed Bull, National Geographic and H&M. Here is what these ads look like:
These new social annotations are automatic for all enhanced campaigns and won’t incur any additional cost.
The Media Manager is where images go!
Learn to upload from your computer
Then Add an image to your Page or Post
Replacing Images is very easy
You can even Edit images online!
This may not apply to your website, but give it a shot
Is your website out of date, or do you have a complicated system you really don’t use? Yearly, something new comes to replace the “old”, however we’ve been incredibly impressed with WordPress and the ease of use for our clients.
We can convert your website at a very reasonable amount of time and rate. If you have an out of date website in Drupal or Joomla! and would like an easier CMS. Just ask.
More about WordPress we got some information from Wikipedia:
WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 16.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new website.
WordPress is currently the most popular blogging system in use on the Web. WordPress users may install and switch between themes. Themes allow users to change the look and functionality of a WordPress website or installation without altering the information content or structure. Professional web design development company downtown Asheville, NC.
Almost 3 years ago we released a version of WordPress (3.0) that allowed you to pick a custom username on installation, which largely ended people using “admin” as their default username. Right now there’s a botnet going around all of the WordPresses it can find trying to login with the “admin” username and a bunch of common passwords, and it has turned into a news story (especially from companies that sell “solutions” to the problem).
Here’s what I would recommend: If you still use “admin” as a username on your blog, change it, use a strong password, if you’re on WP.com turn on two-factor authentication, and of course make sure you’re up-to-date on the latest version of WordPress. Do this and you’ll be ahead of 99% of sites out there and probably never have a problem. Most other advice isn’t great — supposedly this botnet has over 90,000 IP addresses, so an IP limiting or login throttling plugin isn’t going to be great (they could try from a different IP a second for 24 hours).
For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough.
Typically, sub-navigation displays the parent, siblings and children of the current page. A persistent primary navigation bar shows top-level pages, allowing users to move between sections.
However, there is one class of website for which this traditional form of navigation falls short.
There is no perfect solution. However, there are solutions that are a step forward from navigation better suited to small websites. The first of these solutions is the most radical.
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This is from Smashing Magazine, a wonderful resource for information:
When computers name a color, they use a so-called hexadecimal code that most humans gloss over: 24-bit colors. That is, 16,777,216 unique combinations of exactly six characters made from ten numerals and six letters — preceded by a hash mark. Like any computer language, there’s a logical system at play. Designers who understand how hex colors work can treat them as tools rather than mysteries.
Pixels on back-lit screens are dark until lit by combinations of red, green, and blue. Hex numbers represent these combinations with a concise code. That code is easily broken. To make sense of #970515, we need to look at its structure:
The first character # declares that this “is a hex number.” The other six are really three sets of pairs: 0–9 and a–f. Each pair controls one primary additive color.
The higher the numbers are, the brighter each primary color is. In the example above, 97 overwhelms the red color, 05 the green color and 15 the blue color. Continue reading
Google Shopping Express service competitive with Amazon Prime, with the same day delivery service being made available as a test to select users in San Francisco and the Peninsula from San Mateo to San Jose. Participating retailers include, as we’ve previously reported: Target, Walgreens, Staples, American Eagle, Toys“R”Us/Babies“R”Us, Office Depot, San Francisco’s Blue Bottle Coffee, Raley’s Nob Hill Foods, and Palo Alto Toy & Sport.
READ IT HERE on TechCrunch
Making door to door delivery even easier. Personally, I have been a huge fan of Amazon Prime. I’ve had much needed, impossible to find locally, soccer equipment delivered to my door the day before the tournament. As much I we love local, there are just somethings you cannot find in our part of the world.
Other uses I’ve found are for those impossibly difficult, day to day items that I always forget to buy for my office, or can’t get the time to wander around Lowes or Home Depot looking for -such as that mesh folder holder-thingy, or a dry erase markers, non-skid tape, extra large garbage bags..you get the idea.
From Google:
In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away – whether it’s locating the nearest sushi restaurant or booking flights for your upcoming trip.
Having your website functional for impulse buying and immediate information gathering is a must. We have entertaining search races between Suri and Google Droid, and have found similar, but different results. While Suri seems to really be clued in the more social side of life, such as where the best sushi is, cool photos, or what’s going on that evening; my Droid search will find core information.
Either way, its extremely important to make sure you phone number and location are easily accessible on mobile devices. Make sure your phone number is not embedded in a graphic, or on the bottom of the page.
